Standardization of marketing strategy 107 standardization of international marketing strategy by firms from a developing country shaoming zou university of missouri, columbia, missouri, usa. If you have the appropriate software installed, you can download article citation data to the citation manager of your choice simply select your manager software from the list below and click on download. Standardization vs differentiation standardization standardized marketing mix involves developing a standard product and marketing it across the national border with the same communication, pricing, and distribution strategy.
The cros portal is a content management system based on drupal and stands for portal on collaboration in research and methodology for official statistics the cros portal is dedicated to the collaboration between researchers and official statisticians in europe and beyond it provides a working space and tools for dissemination and information exchange for statistical projects and. Concerning differentiation of the supply chain, i find that the following perspective (wilding 2002) sums up the emerging issues and the changing marketing potential “in order to compete, the effective management of the (total) supply chain is criticalthe management of upstream and downstream relationships with suppliers, distributors. The core of differentiation is a relationship between teachers and students the teacher’s responsibility is connecting content, process, and product students respond to learning based on readiness, interests, and learning profile.
Differentiation of instruction, although challenging for the classroom teacher, is an effective approach that may resolve egalitarianism in education, where all students receive exactly the same educational experiences rather than. Another conflict between standardization and differentiation is the standardized camp’s limited definition of success for example, a student enters his junior high math class almost two grade levels behind. Standardisation differentiation discuss the advantages and disadvantages of these two strategies fill in the tables below and then present your ideas to the rest of the class standardisation pros cons differentiation pros. Standardization – differentiation literature, there are illustrations in the wider literature of how mncs actively contribute to heterogeneity (eg heywood and jarjahn, 2014) for instance. Student-driven differentiation requires teachers to find a healthy balance in their relationships with all students, use multiple types of evidence to ensure student growth, and partner with students in the process.
Vertical differentiation: in levels, on the base of costs reduction, leading to high and low, to hierarchy horizontal differentiation : the formation of divisions or sections, functional compartments. Product differentiation is simply the characteristics that define your product and make it unique to customers you may hear it called the unique selling proposition or abbreviated as the usp why is product differentiation important for brands, the field of competition is more crowded than ever. Price standardization price strategy for international markets based on setting a price for the product as it leaves de factory at its simplest it involves setting a fixed world price at the headquarters of the firm. Standardisation vs differentiation the two sides of the market globalisation debate started by levitt (1983 see chapter 2) are local marketing versus global marketing and focus on the central question of whether a standardised (global) or a differentiated , countryspecific marketing approach is better. Differentiation allows buyers to get exactly the features they want: this product is best for me but standardization and differentiation are competing forces you can only differentiate your product by moving away from a standard.
This is why learning design is so important, it embeds differentiation and personalisation, as it begins with empathy, seeking to know and understand the learner it doesn’t start with the standards/outcomes, the text book, the resources available, or that favourite lessons you bring out each year. Differentiation suggests that you can challenge all learners by providing materials and tasks on the standard at varied levels of difficulty, with varying degrees of scaffolding, through multiple instructional groups, and with time variations. In this paper, the need and potential for standardization of human resource management (hrm) at the star alliance, the largest strategic alliance in the airline industry, is analyzed. Standardization of products mean that you have a particular set of products which are the same for every customer for example, natural gas and electricity differentiation of products would mean. Standards and curriculum differentiation curriculum differentiation needs to be the partner of a standards-based initiative, said deborah burns, curriculum coordinator for the cheshire (conn) public schools and a member of ascd's differentiated instruction cadre.
The link between differentiation and teacher collaboration much has been written about the need for educators to break out of their silos and collaborate with other teachers a quick google search for “teaching in silos” produces close to 500,000 hits, including many explanations for why working in silos is detrimental to educators. From standardization and cross-subsidization to service differentiation and external subsidies: a microfinance strategy for reaching the poorest of the poor éthique et économique/ethics and economics, 5 (1), 2007, 1. The process of setting generally uniform characteristics for a particular good or service product standardization among the goods provided by different businesses operating in technology-based industries can be useful for consumers since it permits competition among the various suppliers. Original article open access standard setting and carrier differentiation at seaports christopher b clott1, bruce c hartman2 and robert cannizzaro1 correspondence: [email protected] 1global business and transport, state university of new york.
Figure 5: differentiation within the classroom curriculum click to enlarge providing adapted computer keyboards or other alternatives to the standard keyboard and mouse (for example, switch access with corresponding software) for further information and examples of differentiation and adaptation,. Chapter 7 the glocalisation of heritage through tourism balancing standardisation and differentiation noel b salazar herit age meets global tourism year after year, the tourism and travel industries proudly present global stausncs showing steady increases in international tourist arrivals and receipts (unwto 2008), and a growing contribution to the world total gnp (wttc 2008. Differentiated instruction and assessment, also known as differentiated learning or, in education, simply, differentiation, is a framework or philosophy for effective teaching that involves providing different students with different avenues to learning (often in the same classroom) in terms of: acquiring content processing, constructing, or.
Standardization in business refers to the maintenance of some level of consistency in the product or service between outlets the idea behind standardization is that all the outlets involved. The story i remember playing an interesting game during my first corporate training we were asked to pick an adjective that (a) described us in a fair sense and (b) spelled from the same alphabet as our names starting from the first person, each of us had to recall the adjectives and names of all.